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鄧美貞老師
邱文志老師
曹文琴老師
劉晉宏老師
林裕淩老師
林佩芬老師
林麗嬌老師
李安悌老師
林水順老師
高寒梅老師
陳瑞龍老師
陳俊洪老師
鄭皓帆老師
林鈞鏗老師
周文卿老師
郭欣慈老師
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林裕淩老師

教師簡介 著作 計畫 學術榮譽
林裕淩老師 姓　　名： 林裕淩　　老師
職　　稱： 教授
授課領域： 行銷管理
研究領域： 行銷管理、策略管理
Ｅ - Mail ： yllin@ncut.edu.tw
分　　機： ext.7784

一、期刊論文

  1. (2018/9), "Exploring differences between experts and novices during decision-making process from perspective of behavioral decision-making", International Journal of Creative Research and Studies (IJCRS), Vol.2, Issue 9, 24-33.
  2. (2018/8), "What attributes do existing web blog need? ", Archives of Business Research, Vol.6, No.8, 290-296.
  3. (2017/7), "Hierarchical Relationship of Negative Emotion Perception from Violent Video Games",Science, Technology and Society, VOL.22, NO.2, 236–258. (SSCI)
  4. (2017/6), "Discrepancy of Cognitive Ability in Management Decision", International Review of Management and Business Research, Vol. 6 Issue.2, 488-494. (ABI)
  5. (2017/3), "Learning Results and Terminal Values from the Player of SimCity and The Sims ",Behaviour & Information Technology, VOL. 36, NO. 2, 209–222 (SSCI)
  6. (2017/1), "Players’ Value Structure in Digital Games: A Means-end Chain Approach",GAMES AND CULTURE, Vol. 12, NO.1, 72-99. (SSCI)
  7. (2016/10), “What are consumers thinking? Value network structure of consumers on social commerce”,Transylvanian Review, Vol. XXIV, No.10, 2571-2584. (SSCI)
  8. (2016/3), " The Effect of Ecological Elasticity in Taiwan's Carbon Reduction Policies – the STIRPAT Model",Journal of Management and Sustainability, Vol. 6, No. 1, 121-131. (ABI)
  9. (2016/2), The cognitive structure of beer game learners’ psychological target value ,Transylvanian Review, Vol. XXIV, No.5, 389-404. (SSCI)
  10. (2016/1)," Differences among Different DGBLs Learners ",International Journal of Business and Management, Vol. 11, No. 1, 181-188. (ABI)
  11. (2015/12)，「獨立董事組成、資訊透明度與組織績效：以2008全球金融風暴為例」，評價學報，第九期，1-20。
  12. (2015/12) , " Value Hierarchy for Massive Open Online Courses ",Computers in Human Behavior, Volume 53, December 2015, 408–418 (SSCI)
  13. (2015/10), "Participant Motivations in a Social Media Community Page ",Global Journal of Business Research, Vol. 9, No. 4, 67-75 (ABI)
  14. (2015/9)，「歐美企業綠色績效與經營績效之關聯性研究」，商略學報，第七卷，第三期，171-186。
  15. (2015/9)，「社群網頁遊戲玩家之價值結構與群聚」，行銷評論, 12卷3期，263 – 287. (ABI)
  16. (2015/9)，「獨立董事多樣性對於公司價值與風險影響之實證研究」，管理資訊計算，第四卷，第二期，65 – 82.
  17. (2015/5), "An Explorative Study of Virtual Trading Games: A Means-End Chain Approach" ,Business Education & Accreditation, Volume 7, No.1, 97-106 (ABI)
  18. (2015/4), "Exploring the Effective Help for Social Anxiety: MMORPGs Delivering Online Help",International Journal of Marketing Studies, Vol. 7, No. 2, 10-18. (ABI)
  19. (2015/2), "Are we after the same thing? Differences among different MMORPGs players",Journal of Management and Strategy, Vol. 6, No. 1, 10-20. (ABI)
  20. (2015/2), "The Benefits and Values of Green Lifestyle Consumers",International Journal of Marketing Studies, Vol. 7, No. 1, 24-38. (ABI)
  21. (2014/11), "What Young People Pursuit? The Value in Social Interaction Platforms", Scholars Journal of Economics, Business and Management (SJEBM), Vol.1, Issue10, 518-524.
  22. (2014/9) ，「企業組織能力對員工工作績效與留職意願之影響－以員工滿意度為中介變數」，商略學報，第六卷，第三期，pp.205-225。
  23. (2014/6), "Console game value hierarchy: A means-end chain approach", European Journal of Social Sciences , 44, 1, 58-77.
  24. (2014/6), " Have You Switched to a Low-carbon Diet? The Ultimate Value of Low-carbon Consumerism ", Administrative Sciences, 4(2), 105-119. (ABI)
  25. (2014/1), "Digital educational game value hierarchy from a learners’ perspective ", Computers in Human Behavior, Volume 30, 1–12.(SSC I, IF=1.87)
  26. (2014/1), "Are the benefits of group buying limited to monetary value? A study on the ultimate value of online group-buying", Asian Journal of Empirical Research, Vol. 4(1), 1-17.
  27. (2013/12), "Facilitators of National Innovation Policy in a SME-dominated Country: A Case Study of Taiwan", Innovation: Management, Policy & Practice, Volume 15, Issue 4, 405-415.(SSCI)
  28. (2013/11) ，「檢驗網路銀行之採用意願—創新擴散理論與科技接受模式之貢獻」，中華管理評論國際學報，Vol. 16, No. 4, pp.1-19.
  29. (2013/7), "User goals in Technology-based Self-service Systems ", Int. J. of Technology Marketing (IJTMKT), Vol. 8, No.3 287 - 303.
  30. (2013), " A Study of Consumers’ Willingness to Pay for Environmentally Friendly Clothing for Generation Y: The Influences of Shopping Orientation, Fashion Orientation and Green Consumption Style", Xing Xiao Ping Lun, Vol.10, No.1, Spring, pp.019-042。 (ABI)
  31. "The Values of College Students in Business Simulation Game: A Means-end Chain Approach", Computers & Education, Volume 58, Issue 4, pp.1160-1170.(SSCI)
  32. (2012/2), "Manufacturing Platform of Strategic Innovation in Global Semiconductor Industry", International Journal of Business Excellence, Volume 5, Issue 1/2, pp. 21–34.
  33. (2011), "A Study on the Goal Value for Massively Multiplayer Online Role-playing Games Players", Computers in Human Behavior, Volume 27, Issue 6, November 2011, pp. 2153-2160.(SSCI)
  34. (2011), "In-game Advertising: Consumers’ Attitude and the Effect of Product Placements on Memory", African Journal of Business Management, 5(24), October, pp.10117-10127.(SSCI)
  35. "Financial Performance in Taiwan’s ISO14001 EMS ", African Journal of Business Management, 5(22), September, pp.8952-8960.(SSCI)
  36. (2010)，"Key Factors for Intangible Asset Value Creation: The Empirical Study of Computer and Peripheral Firms", Chiao Da Management Review, Vol. 30, No.2, pp.1-23.(TSSCI)
  37. (2010/9)，「無形資產價值創造之比較研究:以台灣電子零組件和電腦及週邊產業為例」，科技管理學刊，十五卷第三期， pp.1-20。(TSSCI)
  38. (2009), "Externality Evaluation: An Empirical Study of ITRI", International Journal of Technology Management, Vol.48/3, pp.280-294.(SSCI)
  39. (2009/6)，「技術支援網站服務品質決定因素之探討—以台灣資訊科技企業為例」，資訊管理展望，第十一卷，第一期，pp.1-24。
  40. (2009), "Determinants of Service Quality of Technical Support Websites: An Empirical Study from IT Companies in Taiwan", International Journal of Business and Information, Vol.4/1, June, pp.76-88.(ABI)
  41. (2009)，「以方法目的鏈探討遊戲機對顧客價值之研究」，人文社會科學學刊，第一期，6月，pp.171-192。
  42. (2008)，「以方法目的鏈探求數位學習平台需求之研究」，數位學習科技期刊，第一期，9月，pp.39-55。
  43. (2007)，「工研院整體效益評估」，交大管理學報，27卷2期，pp. 1-27，12月。(TSSCI)
  44. (2007/6)，「從資訊處理觀點探討領域知識對管理者應用財務資訊行為之影響」，資訊管理展望，第九卷，第一期，pp. 1-24。
  45. (2006), "Intellectual Capital: An Empirical Study of ITRI", Technological Forecasting and Social Change, Vol 73/7, pp. 886-902.(SSCI)
  46. (2005)，「非營利研發機構之智慧資本與績效評估-工研院之實證研究」，管理學報，第二十二卷， 第3期， pp. 277-293 。(TSSCI)
  47. (2004)，「我國發展DRAM期貨可行性分析(上)」，台灣期貨市場，第六卷，No.4，7月, pp.12-32。
  48. (2004)，「我國發展DRAM期貨可行性分析(下)」，台灣期貨市場，第六卷，No.5，9月, pp.13-33。
  49. (2003)， " A Comparison of the Forecasting Bias and Accuracy of Exchange Rates in Asia Foreign Exchange Market"，中國技術學院學報，第25期，pp.107-119。
  50. (2001/12)，「新興工業化國家研發支出影響因素之研究—以台灣科學園區為例」，科技管理學刊，第六卷第二期，pp.71-88。
  51. (2001)，「研究機構專利績效評估模式之建立與分析-以工研院為例」，產業論壇，第三卷 第二期。
  52. (1999/11)，「以限制理論為基礎之專案排程及控制研究」，機械工業雜誌，第200期， pp.203~216.

一、產學合作計畫

  • (2013)，「Departure企業經營及創意行銷競賽活動及教材設計」，旅趣生活有限公司，執行期間：103/10/15-104/10/14。
  • (2013)，「Merry Departure聖誕活動推廣」，旅趣生活有限公司，執行期間：103/11/15-104/1/15。

二、政府單位計畫

  • 科技部計畫-以眼動追蹤技術探究LINE貼圖使用者注意力偏好之研究(106)
  • 科技部計畫-尋找手指經濟：洞察行動應用程式使用者價值與需求(105)
  • 科技部計畫-遊戲中學創業: 創業模擬遊戲價值利益屬性與決策過程之研究(103-104)
  • 科技部計畫-尋找兼顧營養與美味的遊戲-數位教育遊戲使用者價值期望與產品策略之研究(102)
  • 科技部計畫-從綠色生活顧客價值利益探討創新價值策略(100)
  • 科技部計畫-中小企業管理決策資訊需求與策略模式分析(97)
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