Couchen Wu and Wenchin Tsao* (2006), “Determining the Relative Efficacy of Congruent vs. Incongruent Appeal for the Consumers’ Decision-Making Ad Exposure”, Journal International Selling and Sales Management, Vol. 12, No. 2, pp. 79-97.
Wenchin Tsao* and Couchen Wu (2007), “Exploring the Moderating Effects of the Hedonic/Utilitarian Values on Brand Extension Evaluations”, Journal International Selling and Sales Management, Vol. 13, No. 1, pp. 3-20.
Wen-Chin Tsao (2010),”Investigating Brand Attitude Changes toward High-Involved Hedonic Products via Optimal Ad Appeal Arrangements over Multiple Exposures”, International Journal of Management, Vol. 27, No. 3. pp.511-527.(ABI)
Wen-Chin Tsao* and Hung-Ru Chang (2010), “Exploring the Impact of Personality Traits on Online Shopping Behavior”, African Journal of Business Management, Vol. 4, No. 9, pp.1800-1812.(ABI)
Wen-Chin Tsao* and Yu-Hua Chen (2011), “A Study of the Impact and Application of Cause-Corporate Brand Alliance on Taiwan’s Tourist Amusement Industry”, African Journal of Business Management, Vol. 5, No. 2, pp.316-331 (ABI)
7Wen-Chin Tsao* and Ya-Ling Tseng (2011), “The impact of electronic -service quality on online shopping behaviour”, Total Quality Management and Business Excellence, Vol.22, No.9, September, pp.1007-1024. (SSCI, IF2016=1.368; Rank2014=84/185; Quartile=Q2; JIF Percentile=54.865)
Wen-Chin Tsao* and Shu-Ting Liu (2011), “Exploring the Effect of Pre-image, Pre-reputation, and Alliance Fit on the Consumers’ Attitudes toward the Cause-related Marketing-in the Context of Taiwan’s Tourist Amusement Industry”, Asian Journal of Arts and Sciences,Vol.2, No.2, pp.126-143.
Wen-Chin Tsao* and Ming-Tsang Hsien (2012), “Exploring how relationship quality influences positive eWOM: the importance of customer commitment”, Total Quality Management and Business Excellence, Vol 23, No. 7, pp. 821-835.(SSCI, IF2016=1.368; Rank2014=84/185; Quartile=Q2; JIF Percentile=54.865)
Ming-Tsang Hsien and Wen-Chin Tsao* (2014). “Reducing perceived online shopping risk to enhance loyalty: a website quality perspective”, Journal of Risk Research, 17(2), pp. 241-261. (SSCI; IF2016=1.340; Rank2013=16/93; Quartile=Q1; JIF Percentile=83.33).
Wen-Chin Tsao*, Ming-Tsang Hsieh, Li-Wen Shih, Tom M.Y. Lin (2015), “Compliance with eWOM: The influence of hotel reviews on booking intention from the perspective of consumer conformity”, International Journal of Hospitality Management, Volume 46, pp. 99-111. (SSCI, IF2016=2.787; Rank=8/45; Quartile=Q1; JIF Percentile= 83.33).
Wen-Chin Tsao* and Ming-Tsang Hsieh (2015), “eWOM persuasiveness: do eWOM platforms and product type matter?”, Electronic Commerce Research, Volume 15, Issue 4, September, pp. 509-541. (SSCI, IF2014=1.773; Rank= 58/185; Quartile= Q2; JIF Percentile= 68.92).
Wen-Chin Tsao, Ming-Tsang Hsieh* and Tom M.Y. Lin (2016), “Intensifying online loyalty! The power of website quality and the perceived value of consumer/seller relationship”, Industrial Management & Data Systems, Volume 116, No. 9, October, 21st, pp. 1987-2010. (SCIE, IF2016=2.205; Rank2004;2005=1/33, Q1; JIF Percentile= 98.49).
Wen-Chin Tsao* and Feng-Jui Yang (2017), “Factors that Influence the Intention to Use Mobile Shopping Platforms Which Feature Virtual Shelves and QR Codes –Based on TAM”, International Review of Management and Business Research, Volume 6, Issue 2, June, pp. 758-776. (ABI)
Wen-Chin Tsao* and Yu-Hsia Tu (2017), “Presentation of QR Code on Product Packages: Information Content from the Perspective of Cognitive Fit Theory”, International Review of Management and Business Research, Volume 6, Issue 3, September, pp. 1137-1150. (ABI)
Wen-Chin Tsao (2018), “Star power: The effect of star rating on service recovery in the hotel industry”, International Journal of Contemporary Hospitality Management, Volume 30, No.2, pp1-21. (SSCI, IF2016=3.196; Rank= 3/45; Quartile = Q1; JIF Percentile: 94.44).
Wen-Chin Tsao* and Yuan-Wei Shao (2018), “How Is Flow Induced? From the Perspective of Online and Offline Channels”, International Journal of Marketing Studies, Volume 10, No.1, pp. 11-28. (ABI)
Wen-Chin Tsao* and Tz-Chi Mau (2019). "Ethics in social media marketing: How should sponsorship information be disclosed in online product reviews?", Aslib Journal of Information Management, Vol. 71 No. 2, pp. 195-216. https://doi.org/10.1108/AJIM-04-2018-0080 (SCIE, IF2017=1.461)
Wen-Chin Tsao* and Jing-Yi Jhang (2019). “Are Gender and Appearance Important? Exploring the Relationship between Recovery Type and Post-recovery Satisfaction”, International Business Research, Vol. 12, No. 5, pp. 1-13. (ABI). doi:10.5539/ibr.v12n5p1
Wen-Chin Tsao, Yu-Shan Lin, Yu-Chen Liu, Qi-Xin Chen, and Shu-Fen Li (2020). “ How Can Service Failures Be Recovered? Start with Star Ratings, Personnel Rank, and Failure Severity”, International Business Research, Vol. 13, No. 7, pp. 56-68. doi:10.5539/ibr.v13n7p56. (ABI).
Wen-Chin Tsao and Khutagaa Oyuntuya (2018), “The scan intention of customers for QR code included e-menu in restaurant”, The 2018 International Conference of Annual Meeting of the Operations Research Society of Taiwan & 16th Conference on Sustainable Operation and Development, National Chin-Yi University of Technology, November 30, 2018.